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©️Tech-Influence for Cohesity

Explore the fundamental shift in the data protection market. It highlights how the era of traditional backup is ending, replaced by a mandate for total cyber resilience driven by the persistent threat of ransomware and the rise of AI-intensive workloads.
Get this comprehensive industry research to benchmark your strategy against 400 IT and data protection professionals. Learn why traditional backup is entering its "twilight" and how leading organizations are building higher levels of readiness, security, and recovery to combat modern threats.
 

Key Highlights:

 

  • The Twilight of Traditional Backup: Legacy backup solutions are no longer sufficient. Organizations are fundamentally shifting their approach, moving from simple "data copies" to "resilient data assets" that prioritize security and readiness.

  • Ransomware as a Catalyst: The persistent threat of ransomware is the primary driver for organizations to re-evaluate and purchase new data protection and resilience solutions.

  • AI & Data-Intensive Workloads: Strategic investments in AI are reshaping infrastructure. Organizations must enhance their data protection layers to support these high-performance workloads while maintaining rapid recovery capabilities.

  • Beyond Recovery—Data Intelligence: Modern resilience is about more than just "getting back online." Successful organizations use their backup data to gain intelligence, optimize storage costs, and accelerate business initiatives.

  • Benchmarking the Impact: Based on a survey of 400 North American IT professionals, the report provides real-world data on how companies respond to attacks and what technology drivers are spurring adoption.

  • Collaborative Defense: The buying team is evolving; the choice of data protection vendors now requires deep alignment between IT, Security, and the C-suite to bridge the gap between human expertise and machine intelligence.