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@ Tech-Influence for Cohesity

©️ Technologieeinfluss für Cohesity

The Executive Research Report from Enterprise Strategy Group (ESG) to understand the critical technology and business drivers fundamentally altering data protection strategy in the age of AI and escalating cyber threats.
The era of traditional backup is over. Modern business is built atop data copies, and increased ransomware attacks, coupled with strategic investments in AI and data-intensive workloads, demand a fundamental change in how organizations approach data protection. This report details the shift from simply making data copies to enhancing those copies with higher levels of security, readiness, and recovery capability.
 

Key Highlights:

 

  • The Shift Imperative: The era of traditional backup is ending, forcing organizations to adopt a modern approach focused on comprehensive Cyber Resilience.

  • Ransomware Impact: The study determines the actual impact of ransomware attacks and the specific steps organizations take to respond and mitigate future risks.

  • AI & Workload Drivers: Strategic investments in AI and other data-intensive workloads are identified as fundamental business drivers changing how organizations evaluate data protection vendors.

  • Data Copy Enhancement: Organizations must enhance data copies with higher levels of protection, security, readiness, and recovery—moving beyond basic recovery.

  • Adoption Drivers: The report identifies the specific technology and business drivers that spur the adoption of advanced data recovery technologies.

  • Economic Optimization: Organizations are striving to better understand their data to optimize costs (CapEx/OpEx) while simultaneously enhancing security and protection levels.

  • Buying Team Insights: The research monitors the buying team—including key influencers—responsible for evaluating, purchasing, managing, and building data resilience solutions.

  • Survey Scope: Findings are based on a credible survey of 400 IT and data protection professionals in North America, ensuring relevance to enterprise challenges.

  • Business Acceleration: Data resilience solutions are now being evaluated for their ability to accelerate business initiatives, not just recover data.